Chief executive officer Tarang Amin says Elf Beauty has conglomerate-sized ambitions, but plans to do things differently than ...

Inspired by viral professional color analysis tests, e.l.f. Cosmetics has created the e.l.f.nalysis tool to find your season and beauty recommendations.

Meet color e.l.f.nalysis, e.l.f. Cosmetics’ new free makeup tool that tells you your color season and matches you with products and a mood board on Pinterest.

Think bigger. With its latest light, Signify-owned Philips Hue is looking to wash your walls with a multicolored glow. Also: The promised Hue AI chatbot is making its debut in a handful of countries.

Hailey Bieber's Rhode was just sold to ELF Beauty for a billion dollars. Rhode, a skincare-makeup hybrid brand, sells just 10 products in minimalist packaging. From $18 affordable luxury products ...

The main reason e.l.f. Camo Color Corrector has gone viral on TikTok and in beauty circles is thanks to its its precision in color-correcting — a must for tackling pesky eye bags.

NEW YORK — Because of their heterogeneity in appearance, drug-induced skin rashes are a common diagnostic challenge, but eruptions in skin of color, particularly those with a delayed onset ...

My $7 primer hydrated the hell out of my dry, sensitive skin – color me shocked, it made my makeup go on flawlessly too Another fan said it was a 'perfect dupe' of a $28 Milk Makeup product ...