His Maximum Effort is launching 'Ugly Estates' in partnership with Gallo, and signed Peggy the Hairless Pug, who played Deadpool's beloved dog, to be its ad star.

Experts question if Ryan Reynolds's lawsuit influenced MNTN's sale of Maximum Effort. / Credit: Mint Mobile Mntn, the connected TV advertising platform, is parting ways with Maximum Effort ...

A detailed look inside Ryan Reynolds' financial worth in 2025 and his multiple sources of income beyond Hollywood.

Ryan Reynolds is back in the spotlight, not as a superhero this time, but as one of the most creatively trusted figures ...

Under the deal between MNTN and Maximum Effort founder Ryan Reynolds, which is expected to close April 1, the two companies will continue their creative partnership ...

Justin Baldoni's jaw-dropping $400 million lawsuit looms like a financial storm cloud, ready to unleash potential economic ...

Ryan Reynolds' business ventures have earned him significant success, including the sale of Aviation Gin for $610M and Mint Mobile for $1.35B.

It even has Hollywood backing: Ryan Reynolds is a loyal user of Mint Mobile’s services himself. Your first introduction to Mint Mobile might even be from their many wildly popular (and laugh-out ...

MNTN, the parent company of Ryan ... by Reynolds and producer George Dewey in 2018, Maximum Effort’s TV and film projects have included ads for Match.com, Aviation Gin, Mint Mobile, Wrexham ...