Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

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Chart: How the definition of “journalist” is changing. ... Public relations employees, who frequently have similar degrees, credentials, and skill sets as journalists, ...

Public relations (PR) is not a short-term game. It requires a long-term strategy to help you build a successful and long-lasting brand. Unfortunately, many businesses make the mistake of thinking ...

Public relations, or PR, approaches are the ways in which a marketing professional positions a business or a client in the public eye. Good PR can help overcome an embarrassment or a mistake as ...

4. Viral Challenges And Trends. Creating public relations campaigns that take advantage of viral challenges, hashtags or internet trends to amplify a brand’s message allows brands to tap into ...