While some liquid formulas are certainly worth your purchase, always finish off with sweeps of powder blush to set everything ...

While creating social media content can drum up sales, it also helps build trust and creates a community where women feel ...

From skin care to hair care to fragrances, ELLE’s beauty editors have rounded up the best and most inventive products of 2024 ...

Korean beauty (K-beauty) is rapidly transforming the Indian skincare market with its innovative products and multi-step ...

Shop all the products we're presently obsessing over, from the makeup remover our beauty director used to the last drop to ...

Rare Beauty and other 6 celebrity-owned beauty brands to know about in 2024. (Photo by Stefanie Keenan/Getty Images for Rare ...

Ezgi Aslan, 21, said she believed the ancient beauty rituals strengthened the skin itself, more so than modern products.

The transition to natural and ecological products is not just a passing trend, but part of a wider process of perceptual ...

Crawford has been opting for a bare face more often of late, posing without makeup in October in a post with her daughter ...

From understanding your natural shape to choosing the right products and techniques, here’s everything to know for flawlessly ...

But few brands have done it more completely, or creatively, than Manchester-based beauty brand, Faith in Nature ...