BEAUTY fans are running – not walking – to buy a $4 concealer that they say looks so natural. It’s so good that a self-confessed makeup snob has described it as “fantastic.&… ...

elf's Hydrating Camo Concealer is perfect for brightening eyes — and it's available for $6 on ... looks natural, and the color match is perfect. Stays where I put it, too.” There you have ...

Good job Elf!" All products manufactured by Elf are cruelty-free, the company states on its website. The brand prides itself in offering a range of affordable products on the saturated makeup market.

AN under-eye concealer has enamored beauty shoppers for how well it works — and for its price tag. It’s a dupe for a high-end makeup product at a fraction of the cost. The Elf Hydrating Camo … ...