A general view of an Elf on the Shelf doll as seen in Hawthorne, NJ on December 25, 2022. Christopher Sadowski Pitts said they sold all 5,000 units that year, but it wasn’t easy.

Years later, Aebersold's daughter, Chanda Bell, spotted the family's elf sitting — you guessed it — on a shelf, and she had an idea. "I told my mom we should write this story," Bell said.

The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn.

Per official Elf on the Shelf lore, a touched Scout Elf loses their magic. Learning this fact could leave your kids spiraling down an endless rabbit hole of unwanted outcomes — ending up on the ...

The elf should not be touched by anyone, as touching it may cause the elf to lose its magic. Also, the elf doesn’t speak — so no Christmas present spoilers are coming from Santa’s little helper.

Otherwise, the elf will lose its magic powers and, according to the Elf on the Shelf website, the child in question will have to write a letter to Santa with an apology, ...

The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn.

The magical Elf on the Shelf watches over kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn.

There are 3 main ways to restore your elf’s magic. The first, is to write Santa a letter explaining you are sorry for touching your elf and asking him to restore your elf’s magic.

That would be an elf to take off the shelf every single day. But they tend to be more puckish than productive, and that’s part of their charm. It’s a season for fun.

Touching an Elf on the Shelf. While it is well-known that touching an Elf on the Shelf can take away their magic so they can’t perform their all-important task, not many people are aware of the ...

The Elf on the Shelf tradition grew in 2023 with a new character, Noorah the Arctic Fox, and a new TV series, "The Elf on the Shelf: Sweets Showdown," currently airing on Food Network. (The ...