Luckily, there are several ways you can restore your elf’s magic once it has been touched and some of my favorite ideas for restoring your elf’s magic are below. Enjoy!

Christa Pitts reveals the Cinderella story behind The Elf on the Shelf and how it became a worldwide Christmas tradition.

If you have an Elf on the Shelf, your kids likely already know the no touching rule. But, accidents happen, so here's how to save your Elf on the Shelf's magic.

Editor's note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad ...

Do we believe in elves? Of course! Otherwise we’d miss out on the magic “Elf on the Shelf” dolls at a store in England.

Here's the story of the Elf on the Shelf, and why some parents make it part of their holiday tradition and others do not.

The Elf on the Shelf is back. The popular holiday elves are hitting shelves across the country ahead of Christmas Day 2022 — will one be stoping at your house?

Try these 27 easy Elf on the Shelf ideas to bring Christmas magic to your home ... while being lazy.

These lazy easy elf on the shelf ideas are just as magically with a lot less effort.

“The elf flies back and forth [from your home] to the North Pole and hides in a new space each night,” one of the creators of The Elf on the Shelf told The Post. “He doesn’t have to be ...

An Elf on the Shelf is one of Santa’s most important helpers. An Elf on the Shelf observes your child from a special location which changes every day.

FOX Business spoke with the co-CEO of The Elf on the Shelf about the challenges, successes and nostalgic meaning behind the iconic Christmas doll that points back to her own family.