Everything before Tuesday’s game helped to build anticipation for Dončić’s star power in L.A., from a timely Jordan Brand ad to a new shoe.

Lakers star Luka Doncic and the Jordan Brand bought out a parking lot next to Crypto.com Arena to give fans free parking for ...

The eyes of the NBA world turned to Los Angeles Tuesday night for one of the most anticipated games of the season. It marked the first time Luka Doncic faced the Dallas Mavericks as a member of the ...

Here's what you need to know about the Jordan Brand commercial that highlights Doncic's recent change of area codes.

Rookie Bronny James showcased his custom Nike sneakers and led the South Bay Lakers to a victorious end to their losing ...

Earlier this month, basketball fans all over the world were shocked to learn of the trade that sent Luka Doncic to the Los Angeles Lakers ... matching apparel on the Nike website.

While he plays against his old team in late February, that game will be in Los Angeles. Doncic and the Lakers go on the road ... and cover him with a team logo in a recent music video for "We ...

Takashi Murakami’s artwork has graced luxury goods from top fashion houses and album covers of superstar musicians. Now the ...

Luka Doncic wore the new Jordan Luka 4s ahead of the highly anticipated game against the Dallas Mavericks on Tuesday.