Obama's logo took his last name, foreign-sounding and one letter away from being the same as Public Enemy No. 1, and turned it into a symbol that evoked his hope and change message with a rising ...

TOSTITOS is synonymous with game days, Taco Tuesdays, and get-togethers with friends but the brand logo also has a secret. The iconic bags are hard to miss in the grocery aisle but what most people… ...

Lacoste took me a second, along with a couple others, but by and large these logos are pretty much adequate replacements for the letters of the alphabet. They're just symbols, after all.

The first Lexus model to receive this different strategy was the 2022 NX, which eliminated the round badge with the signature L logo in favor of evenly-spaced letters that write Lexus. The model ...