The name doesn’t become official until 1950, when Willys is awarded a trademark for “Jeep.” In 1953, Kaiser-Frazer purchases Willys-Overland for $62.3 million.

Jeep has been through the proverbial ringer when it comes to owners. But just how deep does this 80-year history go?

When it comes to early Jeep iron, the Tuxedo Park Mark IV is very special. It was a new and upcoming concept for Kaiser Willys Jeeps that were rolling off of the production line in Toledo, Ohio ...

Kaiser purchased Willys in 1953, and rechristened the brand as Kaiser-Jeep ten years later. AMC bought Kaiser in 1969, and was in turn purchased by Chrysler in 1987.

Henry J. Kaiser was a big deal. With Joe Frazer, he started Kaiser-Frazer Motors in 1945. Frazer was well known in Detroit for his car business expertise and had played a pivotal role at Willys ...

The Willys Jeep 4x4 Truck, produced from 1947 to 1965, was the first Jeep pickup truck. This 1-ton four-wheel-drive truck was offered as a pickup, and later became a platform stake, chassis cab, and ...

Then, in 1953, Willys-Overland was bought by Kaiser Motors, and moved to Brazil in hopes of expanding their market in order to offset meager sales back in the US.

The four-wheel-drive version of the Willys Overland “Jeep” Truck cost $1,792 in 1949, which comes to about $21,585 in 2022 dollars. There isn’t much to go wrong with these trucks, but this ...

The automobile showroom just off U.S. 87 and FM 1585 is filled with mint-condition Kaiser and Frazer cars, but it never has customers. That’s because John Hewlett is building a collection, not a ...