Cross-platform TV advertising measurement company iSpot has named a new President and Chief Revenue Officer. It is a ...

With the rate of cord cutting accelerating to record levels, the news for the broadcast networks is not all bad, with daytime TV increasing its growth in ad impressions during the 2022-2023 season, ...

AbbVie continues to be top of the TV drug ad spenders as its immunology blockbuster Skyrizi dominates this year’s iSpot roundup. After taking the top spot again last month, the Big Pharma is running ...

iSpot, a cross-platform video ad measurement company, will now support rich search signals in its business attribution solutions suite through a partnership with Captify, a search intelligence ...

Van Ullen, who will report to iSpot founder and CEO Sean Muller, will be responsible for a range of functions critical to ...

Her duties will include overseeing sales; marketing and customer success; driving media partnerships and business development; and leading client-focused data science teams. The post iSpot Adds Julie ...

Spot, the cross-platform video ad measurement company, has announced it will now support search signals as an option in its business attribution solutions suit ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...