In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.

On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...

"With 91% of global internet traffic coming from video streaming by 2025, integrating AI, video marketing, and influencer ...

Digital adoption, growing aspirations and increasing disposable incomes aside, India's Tier 4 markets are now benefiting from e-comm adoptions and digital payments, improving access to these places ...

We expect continued scrutiny by regulators on fees, including enforcement actions and rulemakings, with the caveat that the new administration ...

The research, "The Impact of App Crashes on Consumer Engagement," is published in the Journal of Marketing. More information: Savannah Wei Shi et al, EXPRESS: The Impact of App Crashes on Consumer ...

China’s consumer inflation dropped below zero for the first time in 13 months, a reading skewed by seasonal distortions but also a reminder of persistent deflationary pressures in the economy. The ...

Your W-Fi router is responsible for conveying nearly 100% of your internet traffic. That's a lot of data -- enough to make ...

The Democrats lost the 2024 presidential race largely because what appeared to be the ever-rising prices of consumer goods, with groceries playing a starring role. Despite being part of an ...

Estée Lauder has been in business for nearly 80 years and can call on a wealth of consumer data, such as surveys ... Estée Lauder can respond rapidly to the fickle tastes of consumers. A marketing ...

About Zeta Global Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to ...