A marketing degree that explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the ...
a review of current marketing industry standards about consumer research indicates that the importance of culture as a means of qualifying online consumers is not yet fully recognized and integrated ...
On this episode of the Marketing Vanguard podcast, host Jenny Rooney she sits down with Carrie Palin, CMO of communications ...
Other internet marketing programs call an online digital ... while psychology-related courses, such as consumer behavior, help students understand buyers. Technology plays a key role in digital ...
Moreover, 69% of US consumers surveyed say they expect to own an in-home "Internet of Things" (IoT) appliance in the next five years. A significant number of consumers also expect to purchase wearable ...
Zhu, Feng, and Michael Zhang. "Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics." Journal of Marketing 74, no. 2 (March 2010): 133–148.
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