Apparently, the men of social media can’t take a joke. More fool them, because they’re missing the best Christmas advert of ...
Harry Rosen has been synonymous with impeccable menswear in Canada for seven decades. From its humble beginnings on ...
Online creators such as Drew Joiner find that YouTube viewers interact more with his content than other platforms.
The Appeal of Cultural Partnerships. By aligning with cultural phenomena, fashion brands tap into built-in fanbases, ...
Belgian fashion brand LolaLiza has taken influencer marketing to new heights with its ambassador club, the LolaLiza Club.
Tom Dream directs model Rianne Van Rompaey in a timeless cinematic celebration for MANGO’s 40th anniversary. MANGO, the ...
The European footwear retailer dropped its first TV campaign in 15 years to reaffirm its place on the high street. The Drum ...
The brand's seasonal advertising campaign features a pretty impressive cast for a festive flick directed by Bardia Zeinali.
Calvin Klein returned to the pop culture spotlight this year—and all it took was one muscled actor, a red corduroy couch and ...
Talent managers, creators and influencer marketers shared tips for navigating creator contracts, from usage rights to ...
The Spanish brand piloted generative AI models in July, creating the Sunset-Dream campaign aimed at teenagers, before releasing another A ad campaign this month.
The Swimsuit Issue will release next spring, with additional athletes who have been red carpet and front row fixtures.