How one mom turned frustration into a thriving toy brand—built from scratch, manufactured in the USA, and powered by storytelling, grit, and a mission to create beautiful, lasting products for kids.

St. Pete artist Mark Pennington was first hired by Hasbro to help design G.I. Joe action figures back in 1985, and now, 40 years later, he is helping fans bring their own ideas for Joe to life.

Despite a recent setback, Lego designer and former Milwaukeean Todd Elliott plans to continue working to make his art museum an available product.

Each baby doll comes with accessories for a delightful tea party. Kids can make the kettle bubble when they fill it with ...

The new millennium has produced some of the absolute worst fantasy movies ever made, including trainwrecks like The Legend of ...

These were tested by loved ones during the ‘St Paul’s Toy Makers’ Adventure’ event, which highlighted the children's creativity and eco-friendly, sustainability efforts. The children also had the ...

Officials pegged the value of the items at $18 million, including brands other than Elf Bar. But the makers of Elf Bar and other Chinese e-cigarettes have imported products worth hundreds of ...

Many toy makers are now renegotiating prices with retailers and taking a hard look at their products to see if they can cut costs. Greg Ahearn, president and CEO of The Toy Association ...

Many toy makers are now renegotiating prices with retailers and taking a hard look at their products to see if they can cut costs. Advt Greg Ahearn, president and CEO of The Toy Association ...

Many toy makers are now renegotiating prices with retailers and taking a hard look at their products to see if they can cut costs. Greg Ahearn, president and CEO of The Toy Association, said price ...

It’s part of a trending category at Toy Fair called newstalgia, where toy makers revive old favorites and make them fun for a new generation. Says Lynch, “We are seeing toys this year ...