St. Pete artist Mark Pennington was first hired by Hasbro to help design G.I. Joe action figures back in 1985, and now, 40 years later, he is helping fans bring their own ideas for Joe to life.

Despite a recent setback, Lego designer and former Milwaukeean Todd Elliott plans to continue working to make his art museum an available product.

By and large, I don't like them; these games consistently have incredibly trite openings where you're stuck smacking rocks ...

Each baby doll comes with accessories for a delightful tea party. Kids can make the kettle bubble when they fill it with ...

The new millennium has produced some of the absolute worst fantasy movies ever made, including trainwrecks like The Legend of ...

Many toy makers are now renegotiating prices with retailers and taking a hard look at their products to see if they can cut costs. Greg Ahearn, president and CEO of The Toy Association, said price ...

It’s part of a trending category at Toy Fair called newstalgia, where toy makers revive old favorites and make them fun for a new generation. Says Lynch, “We are seeing toys this year ...