SHOPPERS are going wild and are racing to get to their nearest Poundland, eager to nab the latest beauty dupes. So if the ...

Not all TikTok hacks are successful, but every once in a while, I come across a video of something so simple–and so genius—that I'm genuinely mad I didn't think of it first. Like, throwing a big block ...

With results like hydrated hair and an evened-out complexion, you'll wonder how it didn't cost you a premium. View Entire ...

Containing e.l.f.’s best-selling Power Grip Primer and six ‘Spirit Stripes’, the packs are available to buy from both brand’s websites from US$26. The ‘game day’ patches come in blue, red, orange, ...

Click here for more information. When you want your makeup to last all day, we know we can rely on e.l.f.’s Power Grip Primer to make sure it doesn’t budge an inch. But, to our excitement ...