Jean-Claude Madin Cerezo is back in Hamburg! One of ELF’s original homegrown stars returns to his first ELF team in Hamburg as the Sea Devils look to a familiar face as they hope to get back to ...

January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...

E.l.f. Beauty has partnered with globally recognized activist, Nobel Peace Prize nominee and astronaut Amanda Nguyen to tell ...

The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which ...

STORY: Shares of cosmetics company Elf Beauty plunged as much as 28% Friday morning after it cut its annual net sales and ...

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Price targets for the shares are also moving lower after the makeup manufacturer said sales slowed at the start of the year.

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

Beauty reports its third-quarter financial results after Thursday's closing bell. Here's a look at the key figures from the ...