The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

STORY: Shares of cosmetics company Elf Beauty plunged as much as 28% Friday morning after it cut its annual net sales and ...

"Explore Looksie to watch Jo Steel bring body paint, makeup, and special effects masterpieces to life." ...

We recently published a list of 12 Best Beauty Stocks to Buy According to Hedge Funds. In this article, we are going to take ...

By Carly Thomas Associate Editor It seems like not everyone cares that Buddy the Elf may be going through ... and a scowling expression across his face. “They thought, ‘Please be true to ...

Beauty (NYSE: ELF) shareholders have been on a rollercoaster ride over the past few years. The emerging makeup and skincare ...

E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which ...

The actor went viral after dressing up as the beloved character from the 2003 movie, but with a twist, at a Los Angeles Kings game.