It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

New York Jets Wide receiver Davante Adams is going after he showed off his custom Taco Bell Air Jordan 1 cleats that were made for him.

Davante Adams has hit the ground running with the New York Jets. Last week against the Houston Texans, the veteran wide ...

On the inside of the shoe, Nike references classic Valentine’s Day conversation candies with custom slogans including ...

World No. 1 Jannik Sinner was spotted hitting the courts in Turin in anticipation of the high-profile ATP Finals starting next week. The Italian was seen in unique Nike gear while practicing.

What do you think of Jayson Tatum's newest Jordan Tatum 3 colorways? Check our Sneakers news for more breaking content!

The No. 21 Colorado Buffaloes take on the Texas Tech Red Raiders in a matchup that promises to electrify fans. After an ...

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Inspired by a family memory, Stacey and Marcus Jordan launched a new business offering custom swag and personalized keepsakes for businesses and events.

Abi Caswell, the founder of BATTER a bakery X NOLA in New Orleans, went viral on TikTok after posting a video explaining how a customer didn't show up to pick up their cake.

The soon-to-be mother of three twinned with Olivia Culpo, who celebrated Christian McCaffrey’s return to the NFL after a nine ...