One customer said "this is the second perfume edit I have purchased this week!", while another added "couldn't decide so ...

The Ultimate Expression of Individuality " article on our blog page. Stay informed with expert tips and insights from Pairfum ...

Spring is supposed to be a time of renewal, when flowers push up through the frost, green leaves appear on trees, and fragrance connoisseurs switch ... to stay on the shelves for long. Creed’s Absolu ...

Take Angels’ Share Paradis, a sequel to Angels’ Share, from Kilian Hennessy’s eponymous fragrance house ... stay on the shelves for long. Creed’s Absolu Aventus, a keyed-up version ...

A standout choice is Creed Aventus. Launched in 2010 ... With a five to 15 percent fragrance oil concentration, an Eau de Toilette can last around three to five hours. Ideal for daily wear and often ...

I did the the research and dug up 30* of our favorite celebrity’s favorite fragrances—many of them are available on Amazon, and most are under $200 (not bad, especially if you use sparingly ...

Fragrance has for years been beauty’s growth engine, a category that’s sustained strong sales and high consumer engagement since the post-pandemic boom. “During and after the pandemic, the category ...

Fragrance is a huge part of our identity – it can give us confidence, enhance mood, evoke happy memories, and become intertwined with our personality. A brand that truly understands the importance of ...