The unexpected product release is part of a series of the brand's marketing strategy surrounding the 2025 Super Bowl.

There’s nothing like enjoying a refreshing beverage of your choice after a long day. But what if we told you you could start your day with a refreshing beverage—but not in the way you would think. No,

It is time to roll out the roughness on Monday. With the Coors Light Chill Face Roller, the case of the Mondays can be more bearable.

At Coors Light, we’ve always believed in delivering refreshment and chill to our fans in unexpected ways,” Marcelo Pascoa, the vice president of marketing at Coors Light, s