The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

Coca-Cola used seven key design and marketing strategies, which made it as recognizable in the streets of Shanghai as in its hometown of Atlanta by the 1920s, says Coca-Cola VP of innovation and ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda ...

The next time you grab a bottle of Coca-Cola, you might notice a small but ... the debate over whether this is real progress or clever marketing will continue.

Coca-Cola is bringing back its famous ‘Share a Coke’ campaign, hoping to introduce a new generation of consumers to the platform and offer digital experiences in addition to the personalised cans.

MARKETING DIVE: Coca-Cola was an early mover and has been a leader in the generative ... I focus on more consumer-facing ideas and experience development. Other team members are all living in ...

The recent investment, Olipop said, will be used to expand marketing, add flavors and increase availability in spaces traditionally dominated by legacy sodas, including products made by Coca-Cola.

Coca-Cola, the global giant known for its iconic ... president of LOGO.com and a guru in logo design and marketing strategy.

The Coca-Cola Company (KO), headquartered in Atlanta, Georgia, is a global leader in the beverage industry, specializing in the production, marketing, and distribution of non-alcoholic drinks.