The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

Coca-Cola commissioned the bottle design as a piece of defensive marketing, but began promoting the shape as much as the logo and product. Even after plastic replaced glass as the standard means ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda ...

The next time you grab a bottle of Coca-Cola, you might notice a small but ... the debate over whether this is real progress or clever marketing will continue.

Coca-Cola?s marketing initiatives are notorious for following what is described as a 70-20-10 structure, which is also being used in the current World Cup program. The idea is that 70 percent of ...

North American media account to French rival Publicis (PUBGY) following a competitive tender, according to media reports on ...

The recent investment, Olipop said, will be used to expand marketing, add flavors and increase availability in spaces traditionally dominated by legacy sodas, including products made by Coca-Cola.

A season-long strategy around NIL ath­letes drove measurable results, increased brand visibility and strengthened com­munity ...

The Coca-Cola Company (KO), headquartered in Atlanta, Georgia, is a global leader in the beverage industry, specializing in the production, marketing, and distribution of non-alcoholic drinks.

As consumer preferences evolve, Coca-Cola’s ability to innovate, whether through new product offerings, sustainable initiatives, or strategic marketing ... new trade ideas KO stock is trading ...