The unexpected product release is part of a series of the brand's marketing strategy surrounding the 2025 Super Bowl.

At Coors Light, we’ve always believed in delivering refreshment and chill to our fans in unexpected ways,” Marcelo Pascoa, ...

In anticipation of Super Bowl Sunday, Coors Light announced Wednesday that it would temporarily change its name to “Mondays ...

Some drinkers in the US stopped buying Bud Light after transgender influencer Dylan Mulvaney showed off a personalised can of the beer. It means Modelo Especial has taken the top spot, with 8.4% ...