To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

Oktopost announced its latest integration with Microsoft Power BI, enabling B2B marketers to incorporate social media data ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.

These 10 MarTech partnerships are transforming digital marketing by enhancing personalisation, automation and customer ...

Palmolive, McDonald’s, and Minimalist. She also managed communications and PR for a mix of B2B and B2C brands during her last ...

The days of siloed marketing channels are long gone. In 2025, successful digital marketing strategies leverage the power of ...

Just under half of marketing leaders (43%) see C-suite influence as crucial, compared with just 23% of what the WFA describes ...

An uncertain landscape doesn’t have to derail your brand’s growth. By leveraging marketing campaigns to deliver empathetic, ...

What is lead scoring? Discover how it helps prioritize leads, improve sales efficiency, align teams, and boost conversions by ...

In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...

Manchester-based Luma Marketing has secured two new clients and recruited an additional team member, achieving its largest ever headcount of seven.

HubSpot found itself at the centre of an infamous LinkedIn maelstrom. You know, the kind where a big story breaks and ...