What OOH innovation has excited you the most recently and why? One of the most creatively-inspiring innovations I want to see ...

We recently published a list of 10 Best Virtual Reality Stocks To Buy Now. In this article, we are going to take a look at ...

Virtual Reality is a computer-generated simulation that allows users to interact with a three-dimensional environment.

"As a modern spirit, D'USSÉ has always aimed to push the preconceived notions around cognac," says D'USSÉ Global VP of Marketing Jennifer Pisciotta ...

Creative Repute is set to revolutionize print marketing with the launch of its Augmented Reality (AR) Flyer Design service.

While teams are sure to reap a number of benefits from these new technologies, they also face a number of challenges.

The marketers leveraged Stagwell’s ARound augmented reality platform to engage sports fans with branded experiences during live sports broadcasts.

The proliferation of mobile devices and advancements in AR and 3D technologies also contribute significantly to the growth of Global 3D and AR Advertising Market. Opportunity – Increasing investments ...

Linus Torvalds reckons AI is “90% marketing and 10% reality,” a viewpoint he shared during his recent talk at the Open Source Summit. In a conversation with TFiR, he expressed his frustration with the ...

Reality star Chloe Ferry has been praised for sharing a series of ‘real’ and ‘unedited’ bikini-clad holiday photos. Picture: Instagram/chloegshore1 Despite once claiming she would never ...

So we’ve been working a lot with Augmented Reality as a way to get us one step closer to that built, full-scale element to help that communication and understand the space.

The summit — known by the acronym BRICS — had the feel of an alternate reality. Surrounded by mostly like-minded leaders, compliant state media and pro-Kremlin bloggers, Mr. Putin positioned ...