CEO Tim Cook should, once again, make its premier product a place for external developers to create ground-breaking applications.

The Cannes Lions International Festival of Creativity has named Apple as its 2025 Creative Marketer of the Year, reports ...

The Apple TV+ streaming service “is losing more than $1 billion annually,” according to The Information today. The report ...

Some AI improvements to voice assistant Siri will be delayed until 2026, Apple had said earlier this month without giving any reason for the delays.

Smartwatch sales have seen a global decline for the first time and we look at what's contributing to this downward trend.

Apple is losing more than $1 billion a year on its streaming service, the Information reported on Thursday, citing two people ...

A big Apple narrative right now focuses on its AI struggles, largely due to recent Siri delays, but the company has two aces up its sleeve.

"Big AI’s Dirty Secret" exposes the environmental impact of AI, highlighting its massive energy and water use. Can tech ...

AI startup Hugging Face has released a new app for iOS that only does one thing: uses offline, local AI to describe what's in ...

The European Union on Wednesday outlined that steps that Apple must take to open up its iPhone and iPad operating systems to ...

When Tim Cook greets the in-person crowd and fires up the keynote video, what exactly are we going to see, and how's it going ...

When Apple unveiled its revamped Siri last June, the company called it “the start of a new era” for the 13-year-old digital helper. It demonstrated how the virtual assistant would be able to ...