Driven by the M4 chip, Apple's MacBook lineup has captured 86% of the company's PC market share in 2024, showcasing the success of its shift to proprietary silicon.

A big Apple narrative right now focuses on its AI struggles, largely due to recent Siri delays, but the company has two aces up its sleeve.

Apple is shaking up its executive team in light of ongoing struggles to roll out advanced Apple Intelligence features ...

Apple launches its new M3 Ultra processor: up to 32-core CPU, 80-core GPU, 512GB unified RAM: essentially 2 x M3 Max SoCs ...

Now that the iPhone 16e has been revealed, the community is looking to the Mac lineup, expecting Tim Cook and his team to finally release a MacBook Air with the latest Apple Silicon M4 chipset.

Apple has just launched a refreshed version of the iPad Air, armed with the M3 silicon. The design language remains unchanged ...

Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most power-efficient modem ever on an iPhone, delivering fast and reliable 5G cellular connectivity.

and the integration contributes to Apple silicon performance and power efficiency. But as the hype around graphics cards continues with the launch of the Nvidia RTX 5070ti, we started wondering ...

With every generation, Apple's Max-series chips have pushed the boundaries of performance, and M4 Max in the new Mac Studio ...

The C1 is also an endorsement of the entire approach Apple has taken with Apple silicon, which will lead to future Apple products that are more efficient and better integrated than ever before.

Apple wants you to keep your iPhone 16e looking brand new with its lineup of new silicone cases. On Wednesday, Apple announced the brand new iPhone 16e, a budget-friendly entry into the iPhone 16 ...

and deliver the industry-leading security and performance of Apple silicon to the data center. Teams at Apple designed the servers to be incredibly energy efficient, reducing the energy demands of ...