Apple silicon has made the MacBook Pro a consumer favorite
Driven by the M4 chip, Apple's MacBook lineup has captured 86% of the company's PC market share in 2024, showcasing the success of its shift to proprietary silicon.
Apple has two big aces up its sleeve to rise above AI struggles
A big Apple narrative right now focuses on its AI struggles, largely due to recent Siri delays, but the company has two aces up its sleeve.
Apple puts Vision Pro creator in charge of Siri as Apple Intelligence rollout falters
Apple is shaking up its executive team in light of ongoing struggles to roll out advanced Apple Intelligence features ...
iPhone 17 Pro dummies show where glass ends and metal begins
New dummies practically demonstrate how the iPhone 17 Pro and Pro Max will have a different rear casing, with a mix of metal ...
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Imec honours Apple’s Johny Srouji with the 2025 Innovation Award
Imec says that Johny Srouji, Apple’s senior vice president of hardware technologies, will receive the 2025 imec Innovation ...