Amazon has sold its own smart TVs for a few years now, with the same software experience as Fire TV streaming devices. Now, the company has revealed its first Mini-LED models.

Since launching Fire TV 10 years ago, we’ve been on a mission to make TVs more intelligent, accessible, and connected.

Amazon’s new smart TVs and cinematic sound systems are now available. In the US, the Fire TV Omni Mini-LED costs $819.99. The Fire TV 4 Series starts at $329.99 for the 43-inch version. Lastly, the Fire TV Soundbar Plus costs $249.99.

Amazon is today introducing its latest Fire TV Omni TV series, and it’s the first to feature Mini LED backlighting for improved contrast, less blooming, and greater brightness than past models. The “Fire TV Omni Mini-LED Series” features up to 1,