Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

Adidas on Tuesday said that its operating profit jumped five-fold last year, as the German sportswear giant moves past a crisis triggered by its split from musician and entrepreneur Kanye West.

The increase came after Adidas logged an operating profit of 57 million euros in the fourth quarter, compared with an operating loss of 377 million euros in the fourth quarter of 2023. The company ...