Adidas on Tuesday said that its operating profit jumped five-fold last year, as the German sportswear giant moves past a crisis triggered by its split from musician and entrepreneur Kanye West.
The German sporting-goods company said its operating profit climbed to €1.34 billion last year from €268 million in 2023.
Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...