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Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who have ad blockers enabled, instead blaming ad blockers themselves for any “suboptimal viewing experience.” Users have complained of seeing unskippable YouTube ads ranging from a few minutes to several hours in duration.

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

YouTube announced a number of new experimental features for Premium subscribers. You can now listen to music videos in higher quality and watch Shorts with picture-in-picture.

YouTube reveals how AI, viewer satisfaction, context, and multilingual tools are reshaping its recommendation system for 2025.

Pakistani YouTube star Rajab Butt has avoided jail after promising a judge to upload animal rights videos for a year.

YouTuber Matt Carriker is ending his Demolition Ranch channel after a successful 14+ years making content for 11M subscribers.

The NFL’s “Tailgate Concert,” an annual Super Bowl Sunday event first held in 2021, is shifting from TikTok to YouTube for this year’s edition. YouTube and the NFL announced Post Malone as the headliner of this year’s livestream.

Max is our favorite streaming service. It's got tons going for it, including a surprising amount of live sports thanks to the Bleacher Report Sports add-on. But now, Max is taking a page out of YouTube TV 's book, because it's adding multiview ... sort of.

Spotify is looking to land more video creators. Its head of content partnerships shared how the platform is taking on podcast rivals.

Dr Disrespect’s viewership numbers have seen a stark fall on both YouTube and Rumble ever since the creator joined the platform.

"YouTube is like golf entertainment adjacent. Those guys are killing it. They found a niche, it's really cool and it serves a purpose for a lot of people." Rory McIlroy prefers re