Apple CEO Tim Cook's daily routine includes waking before 5 a.m., drinking Diet Mountain Dew during the day, and holding marathon meetings.

While there is no fixed date for an iPhone SE release, several of Apple's second-tier products have launched in the late March to early April window. This includes the first Apple Silicon iMacs, the M2 MacBook Pro laptops, the iPad Air 5, and more. In addition to the iPhone SE, Apple is expected to debut the iPad 11 and the iPad Air this spring.

No matter how great a company is, even the most successful product eventually matures and declines with the passage of time as rivals angle for a piece of the market your innovation created. A case in point is Apple’s iPhone,

Tim Cook is the CEO of Apple ... Cook has overseen the development and launch of major products like the iPhone X, the Apple TV 4K, the iPad Pro, the Retina MacBook, and AirPods.

More specifically, this would be a lightweight pair of AR glasses designed to look like regular spectacles that people would wear 24/7 and be able to do many of the same things they currently do with their handsets.

Tim Cook just shared a new music video from OK Go that was not only shot on iPhone, but also features 64 iPhones in fun and unique ways.

Apple CEO Tim Cook's daily routine includes waking before 5 a.m., drinking Diet Mountain Dew during the day, and holding marathon meetings.

Apple CEO Tim Cook has revealed that once Apple Watch saved his father’s life. In a rare interview, Cook recently opened up about his personal life, daily routine, breakfast preferences, morning habits,

Tim Cook’s compensation adjustments reflect both his leadership and the evolving dynamics of stakeholder expectations.

This week’s Apple headlines; iPhone 17 Air leaks, iPhone SE design, iPad Air specs, AirPods Pro hearing test for UK, Chinese iPhone sales, Nokia’s iPhone reaction, and

Wedbush Securities analysts predicted about 20% of the world’s population will access AI through an Apple device over the coming years.