Through secure collaboration via the Snowflake clean room, marketers can enrich their first-party data with NIQ's consumer signals to drive audience discovery, segmentation, scoring, and campaign ...

Acxiom, a connected data and technology provider, and Client Command, a provider of real-time automotive shopper identification, have partnered to help the automotive industry connect with in-market ...

People.ai's Forecasting solution delivers real-time pipeline visibility and AI-powered insights for revenue predictions.

R “Ray” Wang is the author of Everybody Wants to Rule the World: Surviving and Thriving in a World of Digital Giants (HarperCollins Leadership) and founder of Constellation Research. Harness the power ...

Marchex's benchmarking capability provides businesses with real-time visibility into how they compare to their peers across key performance indicators.

Collaboration between Anonym and Snap enables marketers to measure conversion lift and attribution on Snapchat campaigns while maintaining control of sensitive data.

ELEVATE is a sell-side attribution and optimization solution that empowers advertisers to prove, measure, and maximize results across the open web.

The new Braze AI, including BrazeAI Decisioning Studio, BrazeAI Operator, and BrazeAI Agent Console, puts intelligent agents to work, enabling marketers to personalize every customer interaction, ...

Businesses that actually do offer personalization well reap the rewards in increased customer loyalty and retention. On the flip side, companies that fail to provide personalized experiences or that ...

“People analytics has been around for a while,” says Rebecca Wettemann, founder, CEO, and principal analyst of Valoir, who notes that in the HR domain, analytics has largely been restricted to ...

Zeta will acquire Marigold's Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow, for $325 million.

Cultural intelligence (CQ) is the ability to recognize, understand, and adapt to cultural differences in values, behaviors, and expectations. For CRM, this skill transforms how companies engage ...