We spoke to Diageo's Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.

The FTC's "click-to-cancel" feature aims to make the subscription cancellation process easier for consumers. Here's how ...

The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.

Chief Marketer and payment solutions and technology company Deluxe explore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.

Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why? Well, it’s hard to know for sure, because both companies have a habit of ...

Tuesday October 29, 2024 Good morning! It’s Tuesday, October 29, and this is your monthly Cynopsis sports newsletter. LEADING THE CHARGE At ESPN’s Media Day, Chairman Jimmy Pitaro proclaimed that ESPN ...

Don’t let holiday shoppers go astray. To maintain customer loyalty, here three tips for retailers to apply today.

No matter the sector, brands can use experiential marketing to affect the customer experience.

Five key capabilities that businesses must develop to unlock and sustain growth in today’s volatile and ambiguous marketplace ...

Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain ...