It’s no secret that the characterful brand mascot has become a dying breed in 2024. At this year’s Super Bowl – essentially the World Cup for ad campaigns – mascot-led commercials were almost ...

Uncover why brand mascots are being killed off, and whether their near-extinction is good for business.

In his first column, our Tokyo correspondent Ray Masaki dissects the Japanese concept of heta-uma – which creatives are using to infuse their work with playful defiance and humanity. The View From ...

16 years since the duo’s last onscreen adventure, Wallace & Gromit will be back on our TVs this Christmas. Here, we speak to its creator and director Nick Park, co-director Merlin Crossingham and ...

In this photo essay, the photographer put the spotlight on the performers’ personalities and asked one important question: What would your ideal strip club look like? Why can’t strip clubs be ...

Analysing some of the best and most popular brand design work of this year, It’s Nice That and Frontify find common themes of nostalgia, bravery and a lot of humanity. Frontify is one of the world’s ...

We speak to the team at UsTwo Games about the anticipated threequel, a captivating puzzle game which pushes the boundaries of its much-loved visual universe, and makes nature “a main character”. The ...

A collaborative project between studio DR.ME and Oliver Wilson, son of Tony Wilson, aims to bring the largely unseen handmade posters and collected ephemera of the music legend into the public realm.

Our Mumbai correspondent meets three creatives who are celebrating the rich visual history of street type, and making projects that build on the tradition for contemporary type design.

Our advice column is continuing to wind down, reflecting on the last half of 2024. Shanice Mears shares her experience of giving advice and her predictions for the future in this week’s Creative ...

To round up November’s Nicer Tuesdays our associate editor Liz Gorny sat down with Johannes Breyer of Dinamo to talk Tech Decks, becoming a ‘professional’ studio and having the freedom to have fun ...

Having challenged their editorial approach following a recent trip to Egypt, MacGuffin’s founding editor Kirsten Algera tell us how they’ve manifested a more engaged mentality. A long revered ...