Funeral arrangements for the renowned tire shop owner, William "Bill" Simon, who was killed in a crash, have been made.

A Baton Rouge tire and auto-parts store owner, famous for his costumed commercials promoting the shop, was struck and killed by a vehicle early Friday morning. Bill "Simple" Simon, owner of Simple ...

Simon is well-known across Baton Rouge for his tire commercials and business, “Simple Simon.” According to Simple Simon Tire and Car Care’s website, Simon started the business in 1966 with $ ...

Businessman Bill Simon known for his memorable “Simple Simon” tire commercials will be laid to rest next week.

Watch LIVE updates, LOCAL weather, and BREAKING news, all FREE on Roku. Mike Manning talks about how the Greater Baton Rouge Food Bank is honoring 40 years of service this year.