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Apple's 'F1' movie had a secret weapon at the box office — but it might not help next time

Apple's "F1" movie with Brad Pitt captured the checkered flag in its opening weekend, but there's reason to think that its success could be a one-off.

Variety on MSN · 1d

Apple Finally Has a Box Office Hit With ‘F1.’ What’s Next for the Studio’s Movie Strategy?

“‘F1’ is going to be Apple’s biggest release at the box office by far,” says David A. Gross, who runs the FranchiseRe movie consulting firm. “This film looks like the successful business model Apple has envisioned and wanted to execute for several years.”

F1: The Movie Box Office Success Is Great For Apple And Cinema, Says Vue

The F1 Movie has had a great opening weekend, but will it be enough to encourage the streaming services to back theatrical?

2don MSN

'F1' is Apple's first box office hit. Its director shared an idea for a crossover sequel featuring Tom Cruise.

Joseph Kosinski, the "F1" director, said that audiences had to decide if the movie would get a sequel.

4don MSN

Box Office: ‘F1’ Leads the Pack With $25 Million Opening Day, ‘M3GAN 2.0’ Not So Fab in Fourth Place Debut

Brad Pitt's 'F1' racing movie leads the box office with a strong opening day, while 'M3GAN 2.0' disappoints debuting way ...

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