Sept. 16, Super Bowl halftime producer Jesse Collins detailed how the decision is made to Variety and said that JAY-Z makes the final call.

Weeks ago, it was confirmed that Kendrick Lamar would headline the Super Bowl LIX halftime show. Since Lamar announced his performance, fans have been buzzing about what the rapper has in store for his set.

Unless you've been hiding under a rock, you're probably aware of Kendrick Lamar's upcoming Super Bowl halftime show and the discourse created as a result. “It’s a decision that JAY makes,” Jesse Collins stated about the Roc Nation head.

Cent told CBS' 'The Talk' that he supports the NFL's decision to select Kendrick Lamar as the next Super Bowl halftime performer.

Jay-Z has been choosing the Super Bowl halftime headliner every year since his entertainment company, Roc Nation, partnered with the NFL in 2019. Jesse Collins, an executive producer behind the Super Bowl halftime show, also recently shared that it’s Jay-Z who selects the halftime headliner.

See, Super Bowl LIX is set to be played in Caesars Superdome in New Orleans, Louisiana, and some folks believe that rap deity and Louisiana native Lil Wayne would’ve been the be

Snoop Dogg has shared his thoughts on the recent debates sparked by Kendrick Lamar being selected as the headlining act for the Super Bowl LIX halftime show. Speaking with Shannon Sharpe and Chad Ochocinco on their Nightcap podcast,

As many have called out the halftime show’s executive producer Jesse Collins and even JAY-Z for seemingly “snubbing” the Young Money icon, Herbo also stands behind Wayne as the rightful option. While recently appearing on Big Boy TV,