Disney this week launched ESPN direct-to-consumer sports streamer — to get “all of ESPN, all in one place,” with no need to subscribe to a cable, satellite or internet TV service. The premium ESPN Unlimited tier is regularly priced at $29.

Lyft rides and New York City subway cars will drive the message that consumers can get ESPN without cable for the first time.

A new feature called “StreamCenter” will sync a user’s ESPN app and TV, allowing viewers to follow real-time stats, betting odds and shopping deals alongside a sporting event. The synced-up platforms will also enable viewers to use their mobile device as a secondary controller for the program that appears on their TV screen, the company said.

Bob Iger, Disney CEO, and Jimmy Pitaro, ESPN chairman, join CNBC's 'Squawk on the Street' to discuss ESPN's new direct-to-consumer platform, how the success of the app will be measured, and much more.

Disney's push into sports streaming with new ESPN service and app is expected to drive growth and profitability, reinforced by positive analyst outlook.

ESPN will bundle NFL+ Premium with its unlimited plan in time for its new streaming service launch. The bundle, which includes NFL

ESPN boss Jimmy Pitaro talks about balancing streaming vs. cable, the rise of sports betting, and diversity in the Trump 2.0 era.

That may sound like a lot of fanfare, but ESPN’s new direct-to-consumer service has launched with much less of a circus than a media industry watcher might have expected one, three, even five years ago. That’s because ESPN is releasing a revolutionary new project that it doesn’t really want you to buy.

Disney Inc. (NYSE: DIS) shares rose more than 2% to $118.97 after the company officially launched its flagship ESPN streaming app, marking a major step into direct-to-consumer sports.

Disney's profit and revenue climbed in its fiscal third quarter based on the strength of the entertainment company's streaming service and domestic theme parks.

After years of questions about its streaming future, ESPN is finally unveiling a new service that dramatically expands its digital footprint.