Disney's push into sports streaming with new ESPN service and app is expected to drive growth and profitability, reinforced by positive analyst outlook.

Lyft rides and New York City subway cars will drive the message that consumers can get ESPN without cable for the first time.

A new feature called “StreamCenter” will sync a user’s ESPN app and TV, allowing viewers to follow real-time stats, betting odds and shopping deals alongside a sporting event. The synced-up platforms will also enable viewers to use their mobile device as a secondary controller for the program that appears on their TV screen, the company said.

Disney Inc. (NYSE: DIS) shares rose more than 2% to $118.97 after the company officially launched its flagship ESPN streaming app, marking a major step into direct-to-consumer sports.

The sports network's first on-demand streaming platform is available with Disney+ and Hulu starting at only $29.99 per month.

ESPN boss Jimmy Pitaro talks about balancing streaming vs. cable, the rise of sports betting, and diversity in the Trump 2.0 era.

Tom Rogers, Former NBC Cable President and Newsweek Editor-at-Large, joins 'Closing Bell Overtime' with reaction to Disney's latest push into sports streaming with the ESPN app.

Disney and Fox hope new ESPN and Fox One streamers launching Thursday boost their digital revenue without hurting cable fees -- a tricky maneuver