Apple usually sends out invites in late August, but history and habit suggest this year’s iPhone event will fall on September 9.

The iPhone 17 launch is expected soon with new models, Apple Watches, and more. Reports say Apple may announce the event in September, with sales starting later that month. A cheaper iPhone 17e could also come next year.

Google is back with four new Pixel phones that have launched weeks before Apple is expected to unveil the iPhone 17.

Apple is planning to launch a new "TechWoven" line of cases for the iPhone 17 series, according to a leaker known as "Majin Bu."

Apple didn’t have much to show in the way of AI camera features at WWDC 2025, with its AI-powered Siri delayed until next year. Google, meanwhile, has turned the Pixel 10 series into a photography powerhouse,

Apple built a global retail empire to sell iPhone, but most Americans still buy their devices from mobile carriers.

That's a big problem for Apple, because it means fewer iPhone sales and the risk of losing market share to rivals, including Samsung. According to data from Telemetry, the most commonly owned iPhone is the iPhone 13, representing 16.3% of all iPhones in use.