Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast released on Monday, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics.

Adobe released initial one-day figures for the Amazon Prime Day event, with promotions happening broadly across U.S. retailers this week. Adobe forecasts U.S. retailers drove $7.9 billion in online spending on July 8,

Amazon's Prime Day sales event will be held July 8-11. Will tariff worries have an effect on sales?

Online spending is expected to surge to $23.8 billion across U.S. retailers during a 96-hour Amazon Prime Day event this week, according to an Adobe Analytics forecast released on Monday, as shoppers seek strong discounts on back-to-school gear ranging from apparel to electronics. Lisa Bernhard has more.

Amazon's Prime Day 2025 is off to a rocky start, at least by one account. Momentum Commerce, which manages online sales for 50 brands in a variety of product categories and price points, said its Amazon (AMZN) sales plunged 41% on the opening day,