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If your first or last name changed recently or you want to be called by your nickname, Facebook lets you change your name on their platform.

By prioritizing clarity, originality, online presence and research, your business name will capture the essence of your brand and propel your business toward success.

Whether it be an endearing — and possibly embarrassing — nickname or their full legal name, your partner's contact name in your phone gives insight into your relationship.

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name.