The primary challenge facing the wine industry lies in its narrow marketing focus, often catering to a homogeneous demographic. Recognizing the diverse backgrounds of wine enthusiasts, it becomes ...

E. & J. Gallo Winery CMO Stephanie Gallo explains how Barefoot approached its first major redesign in decades and why it’s ...

Part of the challenge with wine marketing is many shoppers venture into the wine section of the grocery store without a specific brand in mind, according to the chief marketing officer for the world’s ...

Founder, Jean Arnold Group, President, Hanzell Vineyards, 103 E. Napa St., Ste. C, Sonoma 95476; 707-935-7020; www.jeanarnoldgroup.com Jean Arnold started her luxury wine brand positioning and ...

The data clouding the wine business these days has been dire, with slowing sales, declining alcohol consumption and waning interest among some younger consumers. But as the industry faces what’s ...

Each part of the business “is connected to the brand”, says Aussie winemaker Yellow Tail, which argues the category “needs ...

If you’re a woman and you love wine, then you must be a complete idiot. That’s the only logical conclusion we were able to draw after stumbling upon a slew of borderline misogynistic marketing ploys ...

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

Wine tourism today offers an opportunity to combine culture, gastronomy, and relaxation into single, immersive trips that ...

Vintage Wine Estates has named industry veteran Tracey Mason as the company’s new marketing lead. In the role, Mason will be responsible for leading the company’s overall marketing functions, as well ...

Novice wine reviewers tend to be a confident lot, sure of the notes they detect in their newly purchased cabernet or chianti.