The beginning of Ramadan on Monday will give a welcome boost to UK beverage company Nichols whose fruit cordial brand Vimto has become a key feature of the Muslim holy month in Saudi Arabia. The ...

Dammam, Saudi Arabia; July 23, 2012: Aujan Industries, the Saudi Arabia-based makers of Vimto, announced today that the company is preparing for what could be the most successful Ramadan yet for the ...

Nichols, the Merseyside-based maker of purple fizzy drinks,has an unexpected fan club in the Middle East. There aren't that many ways for investors sitting inside the M25 to make money out of Ramadan, ...

If you live in the U.S. and aren’t Muslim, Vimto probably isn’t a brand name you recognize. But for many Muslims observing Ramadan, the sugary fruit drink is considered a necessary part of iftar, the ...

Most Americans have never heard of Vimto, a syrupy purple concoction invented in Manchester, England in 1908. (Kool-Aid is perhaps the nearest U.S. equivalent.) Today, many in the Middle ...

Across the Persian Gulf, the Muslim holy month of Ramadan is marked by family gatherings, prayer and bountiful, fast-breaking feasts featuring spit-roasted lamb, dates, lentil soup and other ...