Pharma marketing gets down to an atomic level in a new vision from Owen Health. The U.K.-based agency charted a marketing twist on the well-known scientific table, using key pharma marketing elements ...

In an overly saturated media market, it’s hard for any show to break through. And it becomes even harder when a network or streamer can’t truthfully answer this simple question regarding new TV series ...

Showing twists and spoilers in marketing is often a controversial subject. This may make it surprising to hear that Terminator 2: Judgement Day director James Cameron was the one who decided to ...

[NOTE: Revised to include one prediction I inadvertently forgot to include. See first prediction below.] It's that time of year again boys and girls when marketers and advertisers across the land gaze ...

The Wall Street Journal reports that Forbes is taking a somewhat different approach to influencer marketing by charging advertisers for access to influential journalists, academics and bloggers rather ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 6 hours 4 min ago By Garett Sloane - 6 hours 41 min ago By Ad Age Collective Expert Panel - 10 hours 30 min ago By ...

In a world where 92% of consumers trust recommendations from other people over brand messaging, companies must harness and optimize the voice of influencers to build and retain a following. Today’s ...

A French entrepreneur ingeniously funded his wedding by selling advertising space on his tuxedo. Dagobert Renouf's innovative ...

Influencer marketing. Now those are two words you hear tossed around a lot in meetings. You might know that tapping into the power of influencer marketing can be good for your business, but hands up ...

Two visuals are used throughout Jordan Peele's 'Us' marketing that help convey to the audience what kind of themes they can expect: The Rorschach ink blots and the repeated appearance of scissors. By ...