Montgomery said, echoing the iconic slogan Taco Bell has held for the last 12 years. "Gen Z, their values are very different from us millennials; they'd rather turn in than turn up," he added.

Taco Bell is doing things differently for its Super Bowl ad: Making fans the stars, not celebrities. Yet, one celebrity tries to get in the shot anyway. In the teaser released on Jan. 23 ...

The chain is putting its zesty spin on these all-new chicken nuggets, in hopes that — in line with the well-known Taco Bell slogan — all who eat them will "live más" and order más ...